Nutrified
Discover your true healthy life
Expected to start from 2025
A platform for patients who have food-related disease, they need more accurate nutrition information to help them lead a healthier life.
Nutrified will integrate authoritative NHS resources to bring users a more comfortable shopping experience.
Scope
Discovery
Define
Concept development
Prototyping
User testing
Business model
Partner
NHS
Food Standards Agency
Grocery stores
My role
Research
Design Strategy
Ideation
Business Plan
UX/UI Design
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Duration
2020 November - December
CONTEXT
“What we eat now is a greater cause of disease and death in the world than either tobacco or alcohol.” - Bee Wilson
This quote is in context with the overproduction and overconsumption of modern food and the impact it has on our society. Our topic is also very relevant to the current pandemic. One of the categories at risk are those with weakened immune systems. The more conditions you have, the greater the risk.
If we can help our communities keep safe by helping them be informed through education about the food we consume, we can prevent the early onset of diseases amongst children and adults.
BACKGROUND
THE CHALLENGE
Patients with food related diseases, such as diabetes, are reliant on the right diet and cannot eat certain ingredients, which can affect their health. However, marketing can deliver misleading information to consumers, which can have negative impacts on their health.
AIMS
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Increase transparency within our society by providing valuable information and creating trust between each other. We want to use truth safely for the good of our society
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Deliver correct food information
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Improve daily habits
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WHAT IS THE PROBLEM?
60%
Globally, ultra-processed foods are believed to account for up to 60 percent of daily energy intake
Processed foods are essentially made by adding salt, oil, sugar, or other substances. About 500 more calories per day on the ultra-processed diet versus the unprocessed diet. So that limits ultra-processed foods may be an effective strategy for preventing other diseases.
Food labels/packaging
often mislead consumers
People are lacking of knowledge
Lack of government’s standards/policies
Information overload
Persona
Based on the information from the 8 interviewees, we identified the following 3 types of persona that will become Nutrified's
users
FINDINGS
INSIGHTS FROM SURVEY
Through a questionnaire survey of 80 people, we obtained the following information
Troubles encountered when buying food
50%
Nearly half of the interviewees believed that they lacked basic nutritional knowledge and could not accurately judge the composition of food.
Trust in food information sources
60%
60% of respondents did not believe the message conveyed on the packaging.
Which way can control the disease and bring a healthier approach
80%
80% want to get a professional and reliable food health knowledge platform and health monitoring tools
90%
90% also have doubts about food information on the Internet, but they almost choose professional doctors and official news.
TARGET GROUP
We focus on the group of people
who cannot eat certain food that is harmful to their health
OPPORTUNITIES
How might we keep patients with diabetes safe from harmful information and inform truth within the food industry?
THE SOLUTION
Onboarding
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Medical Report from NHS
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Timeline for Everyday
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Detailed Plan Include All Your Nutrition Needs
During shopping
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Easy to Scan & Get the Nutrition Info
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NHS Certification Label
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Quick Add to Cart & Check Nutrition Facts
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Data virtualization
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More Advice From Official Department
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Vibrating Alert
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Warning Symbol
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Detailed Info (Daily Needs/ Total Calories)
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Virtually Compare Calories with Coke
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Compare Food Facts with Similar Products
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After shopping
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Pill Reminder
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Track your Daily Activities
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Analyze Your Health Data
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Check Your Progress (Nutrition Data)
USER JOURNEY
Through doctor's recommendation, Marco started using Nutrified
All diagnostic records are automatically imported into the app
Marco was delighted to find that Nutrified had a tailored food plan for him.
The app can also record and analyze his food data at any time and remind him when to take his medication.
After learning that Nutrified's food certification comes from NHS standards, Marco went shopping at the supermarket with confidence
Based on reliable food information provided by the NHS, Marco is enjoying a healthy and hearty meal today!
During shopping, Marco can get all the food safety information with just an easy scan from his phone
KEY BENEFITS
For patients with food-related disease
Avoid harmful foods by filtering foods accurately and get healthier
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Improve daily habits
For people who are not yet diagnosed with disease
Prevent early onset of food-related diseases
For NHS, and Hospitals
Reduce cost of diabetes and other food-related diseases to the NHS
Provide credible food information
For food industry Supermarkets, Food companies
Collaboration across the food system can improve diet
SERVICE BLUEPRINT
BUSINESS MODEL
VALIDATION
Concept Insights
“Healthy” Shopping Experience
Insights:
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Shopping foods is where we make decision day by day
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There are less services/tools for customers to clarify appropriate food information through shopping consequences
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There should be deeper kinship between physical retails and applications
Rational Package Design
Insights:
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Package design attracts consumers strongly as marketing purposes, however, it often gives them misleading ingredients’ information. To eat foods including such ingredients sometimes makes people serious health condition.
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Food Education for Children
Insights:
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Generally, many children show interest in packages of sweets, and many of such foods are unbalanced diets. Such tendency often makes them unhealthy.
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Potential Development
Food related disease
Autoimmune disease
Metabolic syndrome
Cardiovascular
Respiratory diseases
Cancer
Food related disease
Available in local area
Mobile stores: affordable/accessible
Delivery Service
Quick shop from our online store
Physical Device
Blood Pressure Test
Blood Sugar Level Test
BMI Test
THANKS FOR THE TEAM
Shoichi Sato
Yusuke Kanda
Hancong Liu
Rooya Rasheed
Haochen Zhang